Not just another pre-need marketing plan...
For years, our profession has invested in tools — the right phone script, the right postcard, the right pitch. Don't get me wrong, tools are great, but your pre-need program will never achieve its full potential without personal connection. Not even the best tools can make that happen.
Times are different. People are different. Funerals are different. Isn't it time we made some changes of our own? Welcome to CONNECT. A paradigm shift that's changing the pre-need landscape.
It’s about people, not programs.
Every counselor. Every family. Every time.
Every counselor. Every family. Every time.
Pre-need marketing has evolved — but not enough. For years, the focus has been on tools, scripts, and campaigns, instead of the families already inside the building.
At CONNECT Pre-Need Solutions, we’ve changed that. We know that a successful pre-need program starts at the front door. When every member of your team works together, familie
Pre-need marketing has evolved — but not enough. For years, the focus has been on tools, scripts, and campaigns, instead of the families already inside the building.
At CONNECT Pre-Need Solutions, we’ve changed that. We know that a successful pre-need program starts at the front door. When every member of your team works together, families experience one unified circle of care — from the first at-need appointment to the aftercare appointment.
Families remain part of your funeral home long after the service is complete. We've learned that when relationships grow deeper, trust grows wider, and loyalty extends further.
Every counselor. Every family. Every time.
Every counselor. Every family. Every time.
Every counselor. Every family. Every time.
In our profession, tradition built the foundation, but yesterday’s methods can’t meet today’s expectations. Families no longer choose a funeral home simply because their parents did. Generational loyalty isn’t what it used to be — and that means our model must evolve.
At CONNECT Pre-Need Solutions, we’ve identified four key pieces to the p
In our profession, tradition built the foundation, but yesterday’s methods can’t meet today’s expectations. Families no longer choose a funeral home simply because their parents did. Generational loyalty isn’t what it used to be — and that means our model must evolve.
At CONNECT Pre-Need Solutions, we’ve identified four key pieces to the puzzle...
Front Office
At-Need
Pre-Need
Our Families
When the first three pieces are working as a team, our families fit perfectly and we've created a simple, repeatable, step-by-step plan of action that's working for our clients.
Unique strategies. Same goals.
Every counselor. Every family. Every time.
Unique strategies. Same goals.
Every funeral home we work with is different — big or small, established or new — but they all share the same goal: to keep getting better. To under-promise and over-deliver. To provide the highest level of care and guidance when families need it most.
Because every firm is unique, we take the time to craft a strategy that truly fits. Our
Every funeral home we work with is different — big or small, established or new — but they all share the same goal: to keep getting better. To under-promise and over-deliver. To provide the highest level of care and guidance when families need it most.
Because every firm is unique, we take the time to craft a strategy that truly fits. Our process is simple — and it starts with a conversation. We’ll talk about your goals, your challenges, and your vision for the future. From there, our team develops a personalized needs assessment, explores your options, and creates a clear action plan to help you move forward with confidence.
Darrin Cantrell, CONNECT Creator
A Central California native, Darrin Cantrell brings a rare blend of engaging communication, pastoral insight, and business strategy to the funeral profession. With a background in radio broadcasting and pastoral ministry, Darrin has dedicated his career to helping people connect — through understanding, empathy, and purposeful growth.
Since becoming a Pre-Need Counselor in 2009, Darrin has been a $1,000,000+ producer and has become a trusted voice in the industry. As a strategic growth consultant for funeral home owners and managers, he helps teams strengthen operations, build trust with families, and achieve sustainable success.
In 2025, Darrin founded CONNECT Pre-Need Solutions, an innovative program that unites the front office team, at-need directors and pre-need counselors to deliver seamless, continuous care to families. Today, CONNECT is established in three firms with seven locations, helping funeral homes create stronger relationships and deeper family connections.
A frequent speaker and presenter, Darrin continues to inspire industry professionals to modernize their approach to care while honoring the values that define the funeral service tradition.
